taking care of memphis

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Taking Care of Memphis is a ficticious charitable oraganization devoted to cleaning up the streets of Memphis Tennessee. The program aims to use James Wilson and George Kelling's "Broken Windows Theory" to encourage the people of Memphis to make changes in their own lives with a goal to bring up the overall quality of life in the entire city. The campaign includes a series of posters that lead people to a website that helps them break down the city into smaller chunks and then into individual neighborhoods so volunteers can see how what they are doing effects the rest of the larger city.